Job ID : 2234

About Company

A truly aspirational brand, one of India’s fastest growing fintech companies that offers a range of financial services & products for merchants, kirana store owners and end consumers. Valued at over $2.8 Bn within a short span of 4+ years, our client focuses on empowering small business owners and retailers with business ranging from QR & PoS payments to easy loans to high-yield investment products which in turn enables them to grow and transform. They understand that business and culture are two sides of the same coin. So, alongside business, they equally focused on building a culture where employees succeed unconditionally.

Our people will enable this journey with their ideas, innovations, capabilities and execution rigor as we design and scale our systems and processes. You might feel overwhelmed and challenged but remember every challenge is an opportunity!

They value diversity, where they encourage different points of view, ways of thinking, new capabilities to strengthen and improve the lives of the customers. And that is not all, they have a lot of fun while exploring new ideas, solve real problems, collaborate, connect — and they do it all together.

They promise to excite you with an opportunity that will “change the game”!

Job Description

Functional Expertise:

• Responsible for further enhancing the organization's employer brand in the academia and student community, thereby creating a deep-rooted recall amongst the future talent.
• Design and implement the right metric to evaluate the effectiveness of employer brand initiatives on social media platforms
• Create compelling content, including employer branding materials, employee testimonials, videos, and blog posts, to showcase the company culture and employee experiences.
• Manage and leverage the Career page, alumni network and campaigns to build on the employer brand

Problem Solving:

• Develop and execute a comprehensive employer branding strategy for clients amidst ever-changing talent landscape, emerging fintech industry, evolving start-up ecosystem to promote the organization and its EVP for both internal/external audiences.

Interaction:

• Proactively participate in forums to promote the organization as an employer of choice.
• Work closely with Senior Leadership to implement the employer brand initiatives.
• Collaborate with PR & Comms, HR and Marketing teams to build a strong employer brand presence internally and externally that promotes our EVP
• Engage with the student community through focused engagement initiatives targeting diverse communities
• And more….as we deal with ambiguity together!

Qualification & Experience

• Degree in Marketing/Communications/HR or related field from a recognized university/college.
• 3-5 years of core experience in Employer Brand or Recruitment marketing with a high growth/ industry leader/internet first organizations
• Proven impact and Expertise in  Employer branding is mandatory

Skills & know-how

• Creative thinking and innovation mindset
• Go getter attitude with problem solving skills
• Excellent written & verbal communication skills with ability to create compelling content and storytelling
• Stakeholder management & project management skills
• Ability to handle ambiguity in role/ environment

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