Keeping fit should be the motto of every individual because that's how one will have a healthy life. Everyone around is talking about health and fitness and there is a industry growing altogether with CAGR of 15 percent.
One of the fastest growing in this space that I know is cure.fit (cult.fit) (Health and Fitness Startup) which was started in 2016 by two entrepreneurs (Mukesh Bansal and Ankit Nagori), Cult.fit is now winning the hearts of many fitness enthusiasts.
After quitting Flipkart, the duo who are both fitness freaks started to gather information and concluded that no one is paying attention to their health in a proactive manner. They found that people are not at all serious about fitness and visit doctors only when an emergency happens. In India, chronic diseases are among the top leading causes of death. This is what pushed Mukesh B. and Ankit N. in launching a holistic approach toward health and create a platform for people where they can train and stay fit.
This is how they started Cure.fit now Cult.fit. The duo managed to get some capital without an app. The brand has now restructured its business model after the Covid-19. During the pandemic, many of their centers were shut down, but that resulted in online home workouts, mental health, and well-being.
This turned the tables for them and Culf.fit started many live sessions and increased its library content. The company bought in various celebrity influencers like Yasmin KarachiWala, Mandira Bedi, and Jonty Rodes.
The brand's live sessions used to be free of cost but they started charging in May 2020.